SD2LA: The Los Angeles Breakers

The beach. The palm trees. Hollywood. America's game in the City of Angels. Los Angeles deserves an NFL team that's undoubtedly, indigenously LA. With San Diego returning to it's roots after 55 years in San Diego, they are in need of a new brand. I think they should still pay some homage to the Charger days, but with a fresh take on the identity that also embraces LA in equilibrium. After the dismal backlash that this received: http://www.nydailynews.com/sports/football/chargers-abandoning-terrible-la-logo-article-1.2949331 I put my ideas and skills to use to develop a brand that would be uniquely LA and still acknowledge the San Diego era. I sought to embrace the LA surf, sun and celebrity culture. I think this brand better speaks to the fan base in LA, versus just slapping "Los Angeles" in front of Chargers.

THE SAN DIEGO CHARGERS EMBRACE THE MOVE TO LOS ANGELES

INTRODUCING THE LOS ANGELES BREAKERS

Back story: nydailynews.com/2017/01/18/the-chargers-are-abandoning-that-terrible-la-logo/

As the San Diego Chargers move to LA — I took it upon myself as a passion project, to apply my ideas & skills to develop a brand identity, for an NFL team that’s unmistakably LA.

Leaning into the SoCal attributes of sand, sun, surf, and a vibrant socialite-celebrity culture, I sought to piece together a brand identity, uniquely structured around the aesthetic of the Los Angeles metropolitan area.

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