Rebranding the Washington Commanders
The “WC” mark is in the shape of The Pentagon, and flipped the other direction so as to avoid duplication of the actual Pentagon logo. The “W” monogram, enclosed within the ‘Pentagon-C,’ mimics the shape of the Washington Monument, doubling as the middle stem of the letter.
The enclosing shape of the ‘WC’ resembles a commander’s military patch.
The significance of the 2-stripes & 3-stars design, are a direct application of elements seen on the official flag of the nation’s capital.
Other extensions of the brand’s visual identity, includes simplified marks using solely the ‘WC’ lockup, with military commander’s badge-inspired wings. The uniforms also subtly offer a nod to the city and team, utilizing the brand’s versatility, throughout the most visible areas of the player’s uniform.
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