Conceptual rebrands of existing NBA teams, the revival of defunct teams, and concepts for expansion teams.
This project was featured on Behance’s ‘Branding Served,’ 2012, & AIGA’s Featured galleries, when I first originally began sharing these concepts:
Secondary Marks; Stacked Wordmark
Association Jersey Script
Icon Jersey Script
Statement Jersey Script
Assoc. Uniform
Icon Uniform
Statement Uniform
Courtside Gear
Floor Design, Kia Center
Primary Logo
Secondary Marks
Icon Uniform Script
Association Uniform Script
Statement Uniform Script
Icon Uniform
Association Uniform
Statement Uniform
City Uniform
Sonics Gear
City Uniform Script
Primary Climate Pledge Arena Court Design Concept
Previews of Team Concepts Next-Up for a Full-Stack Rebrand
